How to avoid spam filters in Mailchimp – The ultimate guide

On average 20% of all newsletters gets caught by the spam filters. But luckily there are many ways to improve your Mailchimp account to reach all of your subscribers.

In this video we you will learn how to:

Personalize the To: field
Choose the best FROM email address
Validate your domain
Avoid spammy subject lines
Make it easy to unsubscribe
Only send to real subscribers
Don’t wait too long between sending out newsletters
Ask subscribers to add us to their contacts
Avoid wierd Word formatting
Optimize your newsletter with A/B testing

The “merge tag” for adding the “Add us to your address book” text and link:
*|LIST:ADDRESS_VCARD|*

The “merge tag” for only adding the URL to your address book:
*|LIST:ADDRESS_VCARD_HREF|*

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