YouTube video

On average 20% of all newsletters gets caught by the spam filters. But luckily there are many ways to improve your Mailchimp account to reach all of your subscribers.

In this video we you will learn how to:

  1. Personalize the To: field
  2. Choose the best FROM email address
  3. Validate your domain
  4. Avoid spammy subject lines
  5. Make it easy to unsubscribe
  6. Only send to real subscribers
  7. Don’t wait too long between sending out newsletters
  8. Ask subscribers to add us to their contacts
  9. Avoid wierd Word formatting
  10. Optimize your newsletter with A/B testing

The “merge tag” for adding the “Add us to your address book” text and link:

The “merge tag” for only adding the URL to your address book: